SansSans

However people have realised that, the purchasing power of the Indian audience has increased. People have realised the power of good targeting on Facebook, and Facebook has also made it very easy to have conversion optimised ads.

The advertising cost in 2018 compared to 2016 has doubled for my campaigns. But as many people think, this is not a matter of concern, because the purchasing power of your target market has also increased.

A lot of marketers worry about the increase in the cost of advertising, but you have to realize that the cost of advertising is increasing because more brands are targeting the same audience and demographic.

One of the reasons more people are targeting the same demographic is because, the revenue potential from this audience is also high. If your competitors can spend more money to reach the same audience, and make a profit out of it, then if you have the right product market fit you should also be able to do that.

No matter what kind of product or service that you are selling, I would recommend that you design your marketing funnel in such a way that first you liquidate your acquisition cost.

For example, I sell digital marketing courses to my audience, and certain front end products which are of a low ticket price does not have a service component to it.

Consider that I am getting thousand leads at 10 rupees each. The total cost of acquisition will be 10,000 rupees. When I sell a self-serve course like the 100 day blogging course for 5,000 rupees, I just need to make 2 sales out of the 1,000 leads, to liquidate the cost of acquisition.

After I have done that, I still have thousand leads to which I can sell other digital marketing courses to, but I don’t need to worry about the cost of acquisition because acquisition has been already done. The revenue that I make from the sales of other courses, will be pretty much profit all the way, because the advertising or acquisition cost is not in the picture at all.

If the cost of acquisition of the leads goes up, I just need to increase the conversion ratio of the front end product which self liquidates, and I can do the same thing all over again.

For example, if I have to acquire leads at 20 rupees each, then all I need to do is increase the conversion ratio of my front-end product from 0.2% to 0.4%. Increasing conversion ratio is easier said than done, but if you follow all the digital marketing principles and have a good quality product, taking the conversion all the way up to 1% or 2% should be technically possible.

That’s why I am not going to worry about increasing cost of Facebook Ads in India.

फेसबुक, ट्विटर जैसी सोशल मीडिया वेबसाइट्स आज लोगों की जिंदगी का हिस्‍सा बन गई हैं। यदि इन सभी से आदमी थोड़ी देर के लिए भी दूर होता है तो वह बेचैन हो जाता है। सोशल मीडिया का प्रयोग भले ही आपको दोस्‍तों के संपर्क में रहने के लिए अच्‍छा लगता हो। लेकिन इनका ज्‍यादा इस्‍तेमाल आपके स्‍वास्‍थ्‍य और रिश्‍तों पर विपरीत असर डालता है। image courtesy : sanssans images

Is the person peeping out of the profile picture column with a big smile on facebook the same as the person looking back at it? Technology and social media have such a huge impact on the society as a whole that we don’t know the difference between the real and virtual life anymore. Virtual life works on a sufficiently greased engine, as a result of which, it always seems brighter and smooth in comparison to the real life which goes on without much planning and mostly unexpectedly which results in a lot of hiccups and breaks along the way.

How different are people online and offline? This is a question which does not has a definite answer. Social media is a platform people use to connect with the entire world, a very technologically developed and fancy platform. It sets a benchmark for the standard of living,  forcing people worldwide to get obsesses with the picture perfect life, anything below which makes a person feel how pathetically miserable life they are leading. Matching up to the benchmark created by social media is neither practical nor feasible. It gives out a representation of a perfect, fairytale life which does not exist, and the benchmark forces the majority to try and try to match up with the non-existent reality. The virtual life or the life represented by social media is mostly shiny, striking and without the cruel realities life, whereas the reality is very much dissimilar. Real life is stressful, demanding, and real. As a matter of fact, these harsh realities of the real life is what makes a person so drawn towards the easiness of the virtual life.

On social media we only sees what the person wants to show us. People create a brand, a tag for themselfves using social media, The tags and brands which might or might not be true. For instance, there can be a serial killer updating bible verses on Facebook, and making the rest of the world to tag his a follower of peace and sprituality.